London Care has launched a new sister company, Custom Care, to reflect its continued expansion and its increasing presence outside the capital.

Since it was established in 1995, London Care has grown rapidly, providing home-based care services across the Southeast, East Anglia and the West Midlands.

The company’s services outside the London area will now operate under the Custom Care brand, with both backed up by a comprehensive re-branding with new websites and other marketing materials providing enhanced information on the services provided by both firms.